When Chamex invited some of the most important brazilian contemporary artists to design the packs of the new line of alcanine papers, the idea was to give them the freedom to do whatever they want. They only had to respect the limits of the area to work. The same principle was valid to the commercial spot. We had to respect the limit o f 30 seconds of time to show them working on that project and the text they said was totaly spontaneous. We just edited all the frases to create one single idea tha was about the white as the beginning of every piece of art.  
   
CHAMEX